The Inn Collection Group is a rapidly expanding, award-winning hospitality company with inns across the North of England. You will play a vital role in the marketing team to help launch the new loyalty programme and accelerating our ecrm programme to drive customer retention.

ECRM Accountabilities and Responsibilities:

• Develop ECRM strategy build for full funnel marketing
• Building and segmenting email lists through lead generation strategies, data cleansing, and list hygiene practices. 
• Designing and crafting engaging email content, including subject lines, visuals, and calls-to-action tailored to different audience segments. 
• Setting up automated email sequences for lead nurturing, welcome series, abandoned cart reminders, and post-purchase follow-ups. 
• Tracking key metrics like email delivery rates, bounce rates, conversion rates, and ROI to measure campaign success and identify areas for improvement. 
• Conducting split tests on different email elements to optimize open rates, click-through rates, and conversion rates. 
• Manage CDP platform and ensure all data flows into CRM/ CDP efficiently

 Loyalty Programme Accountabilities and Responsibilities:

• Design and structure the loyalty program framework, including tiers, reward levels, and redemption options.
• Analyse customer data to identify trends and patterns in customer behaviour 
• Segment customers based on their loyalty level and purchasing habits
• Leverage data to personalise loyalty offers and communications 
• Create targeted loyalty campaigns across various channels (email, SMS, app notifications) 
• Manage promotional calendars and ensure timely delivery of loyalty offers 
• Host loyalty events and exclusive experiences for high-value customers 
• Develop and launch our App, managing performance
• Work with our enterprise architect to build an integrated ecosystem of customer data

Key skills:

• Strategic planner with a keen eye for detail
• Data driven person who loves delving into data and creating workable insights
• Results driven approach
• Self-motivated and ability to work autonomously creating new opportunities

Requirements

• Degree in relevant field (or equivalent)
• Minimum 5 years’ work experience in relevant environment
• Excellent copy writing skills, attention to detail and impeccable grammar
• Confident user of Microsoft Suite
• Travel to sites when needed (expenses covered)
• Have a genuine passion for marketing and the hospitality industry

 Desirable

• Experience using CRM and loyalty systems
• Experience of working in hospitality 
  

The Inn Collection Group is a rapidly expanding, award-winning hospitality company with inns across the North of England. You will play a vital role in the marketing team to help launch the new loyalty programme and accelerating our ecrm programme to drive customer retention.

ECRM Accountabilities and Responsibilities:

• Develop ECRM strategy build for full funnel marketing
• Building and segmenting email lists through lead generation strategies, data cleansing, and list hygiene practices. 
• Designing and crafting engaging email content, including subject lines, visuals, and calls-to-action tailored to different audience segments. 
• Setting up automated email sequences for lead nurturing, welcome series, abandoned cart reminders, and post-purchase follow-ups. 
• Tracking key metrics like email delivery rates, bounce rates, conversion rates, and ROI to measure campaign success and identify areas for improvement. 
• Conducting split tests on different email elements to optimize open rates, click-through rates, and conversion rates. 
• Manage CDP platform and ensure all data flows into CRM/ CDP efficiently

 Loyalty Programme Accountabilities and Responsibilities:

• Design and structure the loyalty program framework, including tiers, reward levels, and redemption options.
• Analyse customer data to identify trends and patterns in customer behaviour 
• Segment customers based on their loyalty level and purchasing habits
• Leverage data to personalise loyalty offers and communications 
• Create targeted loyalty campaigns across various channels (email, SMS, app notifications) 
• Manage promotional calendars and ensure timely delivery of loyalty offers 
• Host loyalty events and exclusive experiences for high-value customers 
• Develop and launch our App, managing performance
• Work with our enterprise architect to build an integrated ecosystem of customer data

Key skills:

• Strategic planner with a keen eye for detail
• Data driven person who loves delving into data and creating workable insights
• Results driven approach
• Self-motivated and ability to work autonomously creating new opportunities

Requirements

• Degree in relevant field (or equivalent)
• Minimum 5 years’ work experience in relevant environment
• Excellent copy writing skills, attention to detail and impeccable grammar
• Confident user of Microsoft Suite
• Travel to sites when needed (expenses covered)
• Have a genuine passion for marketing and the hospitality industry

 Desirable

• Experience using CRM and loyalty systems
• Experience of working in hospitality