Role Overview

The Inn Collection Group is a rapidly expanding, award-winning hospitality company with inns across the North of England. You will play a vital role in the marketing team to help manage the social media strategy for over 30 different inns, driving reach and engagement with our customers.

Accountabilities and Responsibilities

• Develop and implement social media strategies aligned with overall marketing goals. 
• Create and curate engaging content, including text, images, videos, and graphics, for various social media platforms. 
• Manage and maintain over 30 social media accounts, ensuring consistent branding and messaging. 
• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, TikTok, and YouTube, adapting content to suit different channels and audiences
• Introduce a relevant scheduling tool suitable for our business and train users to ensure maximum uptake.
• Create and curate engaging content, including text, images, videos, and graphics, meeting business objectives
• Develop, launch and manage new competitions and campaigns that promote your organisation and brand
• Form key relationships with influencers across social media platforms
• Interact with community and followers, respond to comments and messages, and foster a positive online community. 
• Plan, execute, and analyse social media campaigns to achieve specific objectives. 
• Track and analyse social media performance metrics, identify trends, and make data-driven recommendations. 
• Monitor social media conversations, identify brand mentions, and respond to customer feedback in brand tone of voice.
• Keep abreast of emerging social media trends and best practices. 
• Work with marketing teams and other stakeholders to align social media efforts with overall business goals. 
• Manage and track budgets for social media activities.

Key skills

• Excellent storyteller through both written and visual forms
• Strong communicator, working with others in the business to create a clear vision for social media
• Results driven approach
• Self-motivated and ability to work autonomously creating new opportunities
• Creative, thinking outside the box and developing innovative content and strategies. 
• Organised & strong time management

 Requirements

• Degree in relevant field (or equivalent)
• Minimum 3 years’ work experience in relevant environment
• Experience with social platforms and scheduling tools
• Confident user of Microsoft Suite
• Travel to sites when needed (expenses covered)
• Have a genuine passion for marketing and the hospitality industry 

Role Overview

The Inn Collection Group is a rapidly expanding, award-winning hospitality company with inns across the North of England. You will play a vital role in the marketing team to help manage the social media strategy for over 30 different inns, driving reach and engagement with our customers.

Accountabilities and Responsibilities

• Develop and implement social media strategies aligned with overall marketing goals. 
• Create and curate engaging content, including text, images, videos, and graphics, for various social media platforms. 
• Manage and maintain over 30 social media accounts, ensuring consistent branding and messaging. 
• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, TikTok, and YouTube, adapting content to suit different channels and audiences
• Introduce a relevant scheduling tool suitable for our business and train users to ensure maximum uptake.
• Create and curate engaging content, including text, images, videos, and graphics, meeting business objectives
• Develop, launch and manage new competitions and campaigns that promote your organisation and brand
• Form key relationships with influencers across social media platforms
• Interact with community and followers, respond to comments and messages, and foster a positive online community. 
• Plan, execute, and analyse social media campaigns to achieve specific objectives. 
• Track and analyse social media performance metrics, identify trends, and make data-driven recommendations. 
• Monitor social media conversations, identify brand mentions, and respond to customer feedback in brand tone of voice.
• Keep abreast of emerging social media trends and best practices. 
• Work with marketing teams and other stakeholders to align social media efforts with overall business goals. 
• Manage and track budgets for social media activities.

Key skills

• Excellent storyteller through both written and visual forms
• Strong communicator, working with others in the business to create a clear vision for social media
• Results driven approach
• Self-motivated and ability to work autonomously creating new opportunities
• Creative, thinking outside the box and developing innovative content and strategies. 
• Organised & strong time management

 Requirements

• Degree in relevant field (or equivalent)
• Minimum 3 years’ work experience in relevant environment
• Experience with social platforms and scheduling tools
• Confident user of Microsoft Suite
• Travel to sites when needed (expenses covered)
• Have a genuine passion for marketing and the hospitality industry