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Global Paid Social Media Manager
Radisson Hotel Group, Madrid Office- Marketing & Digital
Global Paid Social Media Manager
Radisson Hotel Group, Madrid Office- Marketing & Digital
Full Time
Hybrid remote
3
Years
Experience
Competitive salary
Global Paid Social Media Manager
Radisson Hotel Group, Madrid Office- Marketing & Digital
Full Time
Hybrid remote
3
Years
Experience
Competitive salary
Skills
YIC! Social Media
Description
Company Description
Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.
Job Description
We are currently seeking a Global Paid Social Media Manager. At RHG, we are in search of individuals who go beyond the resume – those with character, skills, talents, and a passion for creating memorable experiences. We value mindset as pivotal: anticipating needs, supporting your department, and consistently delivering memorable experiences.
Key responsibilities
Develop Paid Social strategy across the various platforms, working with area teams to localize by market
- Manage and establish relationships with key platform partners (e.g. LinkedIn, Meta, TikTok)
- Plan and execute Paid Social for daily content and campaigns including goal setting and optimization o Manage monthly Paid Social budget
- Develop a clear measurement framework for KPIs and benchmarking
- Provide strategic guidance to Social Media area stakeholders to best support their needs, and support other key stakeholders including Loyalty and HR Employer Brand to elevate their messaging
- Liaise with the Social Media content team to boost brand awareness and secure the department’s objectives
- Work cross-functionally to Support B2B, B2C and Loyalty integrated campaigns with key stakeholders including E-Commerce, Marketing & CRM Lead a team of 1 direct report
Act as expert for area teams to direct Paid Social investment across the business
- Be the guy-to-person at RHG for Social Paid Media
- Share best practices, guideline development and webinar training program
- Determine areas of opportunity and test & learn to share data-driven recommendations to improve current performance
- Report on strategy and performance to key stakeholders
- Ensure the right content reaches the right audiences across channels
Lead the Social Listening strategy
- Be the guardian of RHG online reputation by managing Social Listening tools
- Pull out customer insights and business opportunities
Qualifications
- Flexibility and a positive, Yes I Can! Attitude
- Fluent English
- Expert knowledge of social media, with a keen eye on industry best practices
- A heavy user the various paid social platforms including Facebook Ads Manager, Facebook Business Manager, LinkedIn campaign Manager, Twitter Ads Manager and TikTok Ads Manager
- Experience with Social listening tools (eg. Sprinklr, Meltwater)
- Up to date knowledge of Social Media Channels
- An understanding of social media tracking capabilities including pixel and mobile app measurement
- Extensive knowledge of targeting options across platforms
- Strong analytical and planning capabilities with a keen marketing sense to draw conclusions and improve performance
- Highly collaborative – ability to prioritize tasks and work together with different departments across our global teams
- Success driven, high ambition
- Capacity to engage senior executives and peers
Additional Information
Our commitment to being a remarkable workplace mirrors our commitment to delivering Memorable Moments. Joining RHG comes with a range of perks:
- Special rates for team members, their friends, and family at our hotels
- Tailored development opportunities for everyone at all levels and all roles
- A meaningful employment contributing to shared value, a better future, and a sustainable planet
- Attractive local benefits also apply!
Ready to say, 'Yes I Can!'? Join us in making every moment matter.
Company Description
Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,460 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.
Job Description
We are currently seeking a Global Paid Social Media Manager. At RHG, we are in search of individuals who go beyond the resume – those with character, skills, talents, and a passion for creating memorable experiences. We value mindset as pivotal: anticipating needs, supporting your department, and consistently delivering memorable experiences.
Key responsibilities
Develop Paid Social strategy across the various platforms, working with area teams to localize by market
- Manage and establish relationships with key platform partners (e.g. LinkedIn, Meta, TikTok)
- Plan and execute Paid Social for daily content and campaigns including goal setting and optimization o Manage monthly Paid Social budget
- Develop a clear measurement framework for KPIs and benchmarking
- Provide strategic guidance to Social Media area stakeholders to best support their needs, and support other key stakeholders including Loyalty and HR Employer Brand to elevate their messaging
- Liaise with the Social Media content team to boost brand awareness and secure the department’s objectives
- Work cross-functionally to Support B2B, B2C and Loyalty integrated campaigns with key stakeholders including E-Commerce, Marketing & CRM Lead a team of 1 direct report
Act as expert for area teams to direct Paid Social investment across the business
- Be the guy-to-person at RHG for Social Paid Media
- Share best practices, guideline development and webinar training program
- Determine areas of opportunity and test & learn to share data-driven recommendations to improve current performance
- Report on strategy and performance to key stakeholders
- Ensure the right content reaches the right audiences across channels
Lead the Social Listening strategy
- Be the guardian of RHG online reputation by managing Social Listening tools
- Pull out customer insights and business opportunities
Qualifications
- Flexibility and a positive, Yes I Can! Attitude
- Fluent English
- Expert knowledge of social media, with a keen eye on industry best practices
- A heavy user the various paid social platforms including Facebook Ads Manager, Facebook Business Manager, LinkedIn campaign Manager, Twitter Ads Manager and TikTok Ads Manager
- Experience with Social listening tools (eg. Sprinklr, Meltwater)
- Up to date knowledge of Social Media Channels
- An understanding of social media tracking capabilities including pixel and mobile app measurement
- Extensive knowledge of targeting options across platforms
- Strong analytical and planning capabilities with a keen marketing sense to draw conclusions and improve performance
- Highly collaborative – ability to prioritize tasks and work together with different departments across our global teams
- Success driven, high ambition
- Capacity to engage senior executives and peers
Additional Information
Our commitment to being a remarkable workplace mirrors our commitment to delivering Memorable Moments. Joining RHG comes with a range of perks:
- Special rates for team members, their friends, and family at our hotels
- Tailored development opportunities for everyone at all levels and all roles
- A meaningful employment contributing to shared value, a better future, and a sustainable planet
- Attractive local benefits also apply!
Ready to say, 'Yes I Can!'? Join us in making every moment matter.
Global Paid Social Media Manager
Full Time
Hybrid remote
3
Years
Experience
Competitive salary
Skills
YIC! Social Media
C. de Alfonso XII, 62, 1º, 28014 Madrid, Spain
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