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Sales and Marketing Director
Heartwood Collection
Sales and Marketing Director
Heartwood Collection
Full Time
9
Years
Experience
To be discussed
Sales and Marketing Director
Heartwood Collection
Full Time
9
Years
Experience
To be discussed
Skills
Fast-Paced Experience
Description
Sales and Marketing Director-The Role:
We are looking for a dynamic and results-driven Sales & Marketing Director to join our team and elevate our brand, drive revenue, and lead a team of passionate sales and marketing professionals.
As the Sales & Marketing Director at Heartwood Collection, you will be responsible for developing and executing comprehensive sales and marketing strategies to drive growth, increase brand visibility, and ensure market competitiveness. This role requires a deep understanding of sales processes, marketing tactics, consumer behaviour, and team leadership. You will work closely with the executive team to define business objectives, set achievable sales goals, and enhance the guest journey.
The role will be based at our Head Office in Teddington, Middlesex, conveniently located right next to the train station.
Sales and Marketing Director-Key Areas of Responsibility
- Sales strategy development: Develop and implement comprehensive sales strategies to achieve site revenue targets and expand market share for Heartwood Collection's two brands and our ‘Pub with Rooms’ business.
- Marketing leadership: Oversee the implementation of innovative marketing campaigns, from digital marketing to traditional advertising channels, to increase brand awareness, drive traffic, and convert leads into regular guests.
- Loyalty, customer relationship management (CRM) and gifting: Build and nurture long-term relationships with our guests via digital platforms. Drive our digital marketing agenda via strong KPI setting and ongoing management.
- Central reservations: Support the development of a Central Reservations function for the business that can drive key seasonal events.
- Brand strategy: Ensure consistent brand messaging across all touchpoints and communications, strengthening Heartwood Collection's position as a premium, environmentally-conscious brand in the marketplace.
- Team management & development: Lead a team of passionate sales and marketing professionals, ensuring they are motivated, skilled, and aligned with business goals. Foster a collaborative and results-driven culture.
- Market research & analysis: Stay up to date with industry trends, competitor activities, and guest needs to adjust strategies and stay ahead of market shifts. Use data-driven insights to optimise sales and marketing campaigns.
- Budget & resource management: Manage sales and marketing budgets, allocating resources effectively across channels to maximize return on investment (ROI).
- Sales forecasting & reporting: Provide accurate sales forecasts and detailed reports to senior leadership, highlighting progress toward objectives, identifying challenges, and proposing solutions.
- Collaboration with other departments: Work closely with the food and drink development teams, operations, and the finance function to ensure product offerings align with market demands and are positioned effectively.
Sales and Marketing Director-The Ideal Candidate:
- Proven experience (10+ years) in marketing within the hospitality or FMCG sectors with at least three years in a senior leadership role.
- A dynamic leader that is comfortable working in a fast paced environment.
- Strong experience working with digital platforms including (but not limited to) CRM and loyalty.
- Strategic thinking with the ability to align sales & marketing goals with the overall business strategy.
- Strong organisational and project management skills; able to manage multiple priorities.
- Excellent problem-solving skills, able to drive innovative approaches to ensure our objectives are met.
- Strong financial acumen with the ability to manage budgets, forecasts, and sales / marketing KPIs.
- Ability to communicate well at multiple levels and across functions both inside and outside of the Company.
Sales & Marketing Director: What’s in it for you:
- Competitive salary
- Car allowance
- Head Office Bouus
- Private Family Cover with Bupa
- The Pantry – 100’s of retailers and experience discounts through Reward Gateway
- 50% off food in all Heartwood Collection
- Friends and Family discount of 20% off food at any White Brasserie or Brasserie Blanc
- Enhanced Maternity & Paternity package
- 25 days of holiday plus bank holidays
- Additional holiday- option to buy an extra 5 days holiday per year
- Discounted company gift cards
- A thoughtful gift to celebrate your birthday
- Employee Assistance Program with Hospitality Action
- Cycle to Work Scheme
- Company pension
- Instant access to pay you have already earned through EarlyPay
Company Overview
Recently announced in the Sunday Time Top 100 Places to Work, Heartwood Collection is an award-winning collection of cosy pubs and atmospheric brasseries at the heart of their local communities serving great fresh, seasonal food. Brasserie Blanc, the French brasserie business inspired by Raymond Blanc and Heartwood Inns is renowned for being a home-from-home.
The Heartwood Collection currently has over 40 locations, including Brasserie Blanc restaurants and our lovely Heartwood Inn pubs, many of which now feature beautiful boutique bedrooms. We are aiming to grow to 61 sites by 2027, which could add up to 500 bedrooms over the next four years.
Sales and Marketing Director-The Role:
We are looking for a dynamic and results-driven Sales & Marketing Director to join our team and elevate our brand, drive revenue, and lead a team of passionate sales and marketing professionals.
As the Sales & Marketing Director at Heartwood Collection, you will be responsible for developing and executing comprehensive sales and marketing strategies to drive growth, increase brand visibility, and ensure market competitiveness. This role requires a deep understanding of sales processes, marketing tactics, consumer behaviour, and team leadership. You will work closely with the executive team to define business objectives, set achievable sales goals, and enhance the guest journey.
The role will be based at our Head Office in Teddington, Middlesex, conveniently located right next to the train station.
Sales and Marketing Director-Key Areas of Responsibility
- Sales strategy development: Develop and implement comprehensive sales strategies to achieve site revenue targets and expand market share for Heartwood Collection's two brands and our ‘Pub with Rooms’ business.
- Marketing leadership: Oversee the implementation of innovative marketing campaigns, from digital marketing to traditional advertising channels, to increase brand awareness, drive traffic, and convert leads into regular guests.
- Loyalty, customer relationship management (CRM) and gifting: Build and nurture long-term relationships with our guests via digital platforms. Drive our digital marketing agenda via strong KPI setting and ongoing management.
- Central reservations: Support the development of a Central Reservations function for the business that can drive key seasonal events.
- Brand strategy: Ensure consistent brand messaging across all touchpoints and communications, strengthening Heartwood Collection's position as a premium, environmentally-conscious brand in the marketplace.
- Team management & development: Lead a team of passionate sales and marketing professionals, ensuring they are motivated, skilled, and aligned with business goals. Foster a collaborative and results-driven culture.
- Market research & analysis: Stay up to date with industry trends, competitor activities, and guest needs to adjust strategies and stay ahead of market shifts. Use data-driven insights to optimise sales and marketing campaigns.
- Budget & resource management: Manage sales and marketing budgets, allocating resources effectively across channels to maximize return on investment (ROI).
- Sales forecasting & reporting: Provide accurate sales forecasts and detailed reports to senior leadership, highlighting progress toward objectives, identifying challenges, and proposing solutions.
- Collaboration with other departments: Work closely with the food and drink development teams, operations, and the finance function to ensure product offerings align with market demands and are positioned effectively.
Sales and Marketing Director-The Ideal Candidate:
- Proven experience (10+ years) in marketing within the hospitality or FMCG sectors with at least three years in a senior leadership role.
- A dynamic leader that is comfortable working in a fast paced environment.
- Strong experience working with digital platforms including (but not limited to) CRM and loyalty.
- Strategic thinking with the ability to align sales & marketing goals with the overall business strategy.
- Strong organisational and project management skills; able to manage multiple priorities.
- Excellent problem-solving skills, able to drive innovative approaches to ensure our objectives are met.
- Strong financial acumen with the ability to manage budgets, forecasts, and sales / marketing KPIs.
- Ability to communicate well at multiple levels and across functions both inside and outside of the Company.
Sales & Marketing Director: What’s in it for you:
- Competitive salary
- Car allowance
- Head Office Bouus
- Private Family Cover with Bupa
- The Pantry – 100’s of retailers and experience discounts through Reward Gateway
- 50% off food in all Heartwood Collection
- Friends and Family discount of 20% off food at any White Brasserie or Brasserie Blanc
- Enhanced Maternity & Paternity package
- 25 days of holiday plus bank holidays
- Additional holiday- option to buy an extra 5 days holiday per year
- Discounted company gift cards
- A thoughtful gift to celebrate your birthday
- Employee Assistance Program with Hospitality Action
- Cycle to Work Scheme
- Company pension
- Instant access to pay you have already earned through EarlyPay
Company Overview
Recently announced in the Sunday Time Top 100 Places to Work, Heartwood Collection is an award-winning collection of cosy pubs and atmospheric brasseries at the heart of their local communities serving great fresh, seasonal food. Brasserie Blanc, the French brasserie business inspired by Raymond Blanc and Heartwood Inns is renowned for being a home-from-home.
The Heartwood Collection currently has over 40 locations, including Brasserie Blanc restaurants and our lovely Heartwood Inn pubs, many of which now feature beautiful boutique bedrooms. We are aiming to grow to 61 sites by 2027, which could add up to 500 bedrooms over the next four years.
Sales and Marketing Director
Full Time
9
Years
Experience
To be discussed
Skills
Fast-Paced Experience
Cairns House, Ground Floor 10 Station Road, Teddington, TW11 9AA, United Kingdom